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Rustbelt Coffee Cowboy Summer

PROJECT TYPE

Organic Social Campaign

YEAR

2024

2024 had a cowboy problem — Beyoncé's country album, Sabrina Carpenter and Dolly Parton sharing a stage, western wear back in every closet. Rustbelt leaned into the trend to launch their summer drink menu, building a full production instead of a quick styled photo: a built set, costuming, sourced props, and a shoot styled to look like it belonged in a Texas Ranger's world, not a coffee shop's Instagram.

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