Rustbelt Coffee Back to School

For the fall 2024 menu, Rustbelt built an actual classroom in the middle of the café — pulling straight from 2000s cult-classic high school movie tropes. Study hall was officially in session, with a post series turning the fall menu launch into something people wanted to look at twice, not just another "menu's here" graphic.

Results: The six-post series pulled roughly 20.4K views and 630 likes, led by a Shaken Chai reel that hit 5.6K views and a Smokey Maple Latte carousel that drove the strongest engagement of the campaign — 147 likes and 10 comments.